Erector Marketing

In the marketing of Erector, advertising and free promotional literature were the major players. A.C. Gilbert had many abilities, but he was best at promotion. Early publications published with A.C.’s ads were: The American Boy, St. Nicholas, Boy’s Magazine, Good Housekeeping, Saturday Evening Post, Youth’s Companion, Popular Mechanics, and Cosmopolitan, among others.

Print Ads 1913-1923

Print Ads 1924-1932

Print Ads 1945-1962

Publicity Articles

  • Dec 1946 – Toy Tycoon
    (PDF, 13.5″ x 7″ B & W, 705 KB – Appeared in “Reader Digest“)
    Condensed from Advertising & Selling by Hannibal Coons